Logan Reed

Services

Practical support for understanding, improving and delivering experiences.

Research.
Customer journeys.
Digital design.
Entertainment projects.

Logan Reed helps organisations understand their customers, improve the journeys they provide, create clearer digital experiences and develop well-coordinated live entertainment projects.

Support can focus on one defined challenge or bring several areas of work together as part of a wider project.

What We Do

Four core services, shaped around the work you need.

Research, customer journey design, digital design and management, and live entertainment project management can be used separately or brought together. The starting point depends on the challenge you are trying to solve.

01

Research

Build a clearer understanding of the people using, visiting or experiencing your organisation.

  • Customer, visitor and audience research
  • Interviews, observation and feedback
  • Needs, expectations and barriers
  • Clear findings and practical recommendations

02

Research Reviews

Bring together existing information and identify what still needs to be understood.

  • Existing research and feedback review
  • Customer comments and recurring themes
  • Questions and knowledge gaps
  • Priorities for further research

03

Customer Journey Design

Understand how people move through a service and where the journey could be clearer or easier.

  • Customer and visitor journey mapping
  • Friction and opportunity identification
  • Touchpoint review
  • Improved journey planning

04

Service Improvement

Turn journey findings into practical changes that improve how a service works.

  • Service experience reviews
  • Process and communication improvements
  • Priority setting
  • Practical recommendations

05

Digital Design

Design clear, useful websites and digital experiences around the people who use them.

  • Website planning and structure
  • User journeys and page content
  • Website design and development
  • Testing and refinement

06

Digital Management

Keep websites and digital content accurate, useful and properly maintained over time.

  • Website content management
  • Updates and ongoing improvements
  • Content organisation
  • Digital housekeeping and support

07

Live Entertainment Project Management

Help organisations plan and coordinate live entertainment projects by bringing together the right creative, technical and operational partners.

  • Entertainment brief development
  • Creative and supplier coordination
  • Stakeholder and partner management
  • Project planning and delivery support

08

Clear Communication

Make information easier for customers, visitors and users to understand and act on.

  • Content and communication reviews
  • Clearer language and structure
  • Service information design
  • Digital content improvement

09

Ongoing Support

Provide continued support as services, journeys, entertainment projects and digital platforms develop.

  • Regular reviews
  • Feedback and performance checks
  • Prioritised improvements
  • Flexible ongoing support

Ways to Work Together

The right arrangement depends on the project.

Some organisations need help with one immediate piece of work. Others need support coordinating several people, suppliers or parts of an experience.

01

A focused project

A clearly defined piece of work focused on one question, journey, website, entertainment project or area for improvement.

02

A connected project

A project bringing together several areas of support around one shared challenge or experience.

03

Ongoing support

Continued help to manage, review and improve customer journeys, digital platforms or developing projects over time.

Begin with the challenge

You do not need to know which service fits.

Tell us what you are planning, what is not working or what kind of experience you want to create. We can help identify a sensible place to begin and the people who may need to be involved.

Start a Conversation

Start a Conversation

Let's design something better, together.

Whether you want to understand your audience more clearly, improve a customer or visitor journey, redesign a process or develop a new experience, the best place to begin is with a conversation.

Tell us what you are working on, what is not working as well as it should, or what you would like to create. We will start by listening.

Have a project, challenge or idea in mind?

Let's explore what could be improved, created or delivered together.

Let's Look Further

Email

hello@loganreed.co.uk

Research · Strategy · Design · Delivery